User experience is the value that the end-user gets while using your product. It all depends on enhancing customer satisfaction by improving the usability, accessibility, and pleasure when a user interacts with your product. Our team of designers takes an understanding of your users and their context as a starting point for all design and development. It entails:
We conduct competitor analysis, user interviews, web analytics, and initial user testing to understand the goals and needs of your users.
After research, we analyze our data
and create fictional profiles of your real users called personas. These then become the basis for different
scenarios and user- software
Our designers then combine all various scenarios to come up with a complete user journey map that encompasses all probable points of users’ interaction with the software.
Our team transforms the user journey map into multiple wireframes. We provide you with a prototype to give you a clear idea of a future app or website before you invest in front-end development.
We conduct usability testing on the
finished prototype to safeguard UX
design quality and reduce critical UX errors before front-end development.
After creating a comprehensive user journey, our designers work on the actual interfaces with which users interact. The UI design process involves everything from widgets or buttons to other interactive elements like images and sliders, etc. Our team ensures that every visual element, transition, and animation included is enabling a fluid and positive experience for users. Our process involves:
Our team will create a UI mood board to determine and display the look and feel of your project. This involves organizing existing screenshots, videos, text, and links to communicate the general design direction to all stakeholders.
We decide on what fonts, and icons to incorporate into your user interface. Our goal is to ensure that all text is easy to read and that icons are quickly recognized.
Next we create a layout to improve user experience, navigation, and design hierarchy. A design system is a collection of reusable components for your project with a guide on why and how to use them.
This is where the aesthetics of the application comes in. Our designers strategically work with images, colors, fonts, and other elements to enhance content by engaging users and helping to build trust and interest in your application.
Our design team comprises strategic thinkers, problem-solvers, and innovators who continue to leave a mark on the world of digital experiences. This allows us to offer fast-paced proof of concepts to large-scale design thinking-based service and product design programs to maximize the return on your investment.
Our services help you succeed in your business goals and exceed expectations through collaboration and co-creation. We adapt to your project needs and our iterative workflow facilitates regular feedback from our clients and users and enables us to respond quickly to changes.
Learn more about how we collaborate with our software development partners here.
Our team is expert at employing these proven design tools to deliver success to your doorstep.
What is the timeline for a UI UX design project?
An interactive design will ensure that customers engage with different web elements leading to a better user experience and ultimately user retention rate.
Forrester research shows that a well-conceived UX design can raise customer conversion rates to 400%. The more you invest in UX/UI, the more you will see in revenue.
Offering a valuable user experience with your UI/UX design builds brand identity and credibility. As you establish positive customer relationships, your brand will acquire more loyalty.
User experience is now one of the critical factors of Google's ranking algorithm. Investing in UX/UI design and development gives you higher rankings than your competitors.
Investing in UX/UI helps businesses save on development time, effort and costs. Iterations and changes are much easier and more economical as well.
UI/UX design ensures seamless browsing experiences on all devices, including PCs, smartphones, and tablets. Creating mobile-friendly designs opens up a broader audience base, increasing your overall bottom line.
Want to know more about our UX UI development services? Fill out the form and we’ll get back to you.