The world of eCommerce is saturated with cutthroat competition over getting customers’ attention, particularly in the apparel industry. With the rise of online shopping over the recent years, eCommerce has become an important playing ground for most fashion and apparel brands. Research shows that by 2025, the e-commerce fashion market is expected to generate a revenue of approximately 331.7 billion U.S. dollars in North America alone.
With Ecommerce more valuable today than ever before, it’s important to unlock the doors to new ideas and styles. Apparel brands need to create their eCommerce site differently than their competitors and get a lot of new visitors to their sites.
Most visitors take about 0.05 seconds to form an opinion about a website. This is where a good user experience comes in. For Ecommerce, UX is crucial because it makes sure that your customers can easily navigate your website, find the product they require, buy it, and move on.
As per UX Planet, for every dollar spent on UX, the company can expect a return on investment of up to $100. A good UX design raises a website’s conversion rate by approximately 200% and 80% of consumers are ready to pay extra for a better experience. The easier it is for people to buy from you, the greater your online revenue will be. That’s why it’s important for businesses to make sure they offer the best UX possible and stay ahead of all the new trends.
So, how can apparel brands create high-converting digital experiences?
It all starts with harnessing the power of knowing your target audience and employing the latest UX trends to engage your customers. Here are some ingredients which can help you cook up a storm in the eCommerce world:
User-centered design (UCD) is a design process that concentrates on users and their requirements. In UCD, a variety of research and design techniques are used to build highly compatible and accessible products for users. User-centric design is a great tool for you to develop a more inclusive online platform.
More and more businesses are starting to grasp the significance of being inclusive and there is a shift in attitudes toward gender and cultural inclusion. Non-English naming conventions are displayed in forms with non-binary options and “preferred name” fields. All such features provide users with a more customized and wide-ranging customer experience. Inclusivity is also reflected in the diversity of participants selected for user research.
Overall, by adopting this trend, companies can benefit from close user involvement in the design process and ensure an online shopping experience that meets users’ expectations and requirements. This results in increased sales and reduced costs incurred by customer services.
The barriers between the digital and real worlds are blurring due to advances in AR/VR technology. Designing with VR/AR has changed how companies are optimizing user experience on digital platforms. In UX design, extended reality particularly rose to fame during the COVID-19 pandemic when companies wanted to reach end-users who were stuck at home.
Employing this technology would mean that users are no longer required to issue any commands to applications in order to use them. Instead, user actions are interpreted in real time by the gadget which reacts to the user’s surroundings.
The fashion and retail sectors can employ this technology to connect with their customers in completely innovative ways. With the help of 3D designs, VR/AR technology will allow apparel brands to offer a first-person perspective to customers. Users will be able to engage with design components face-to-face and will get an immersive shopping experience.
Mobile devices have become an essential part of the current digital landscape and will continue to remain so in the future as well. If an apparel brand wants to increase its online sales, then they need to focus on mobile E-commerce. When making a purchase decision, 59% of shoppers consider being able to buy products on mobile as an important factor.
In the Mobile-first design approach, designers will first work on creating a product design for mobile devices. This is done by prototyping the app’s design for the smallest screen first and then moving on to larger screen sizes. it makes sense to adopt this approach as devices with smaller screen sizes have space limitations and UX designers have to ensure that the key components of the website are prominently displayed for users.
If your business incorporates this UX trend in its fashion eCommerce, designers would be compelled to remove unnecessary elements to deliver seamless website rendering and navigation.
User interface design is much more than just the visual screen. It takes into consideration other senses as well. Voice search is another design trend that is gaining hype. The speech and voice interface market is estimated to grow to approximately 25 billion dollars by 2025.
Users’ attention spans have declined over the years, and they demand more speed and ease. Businesses are moving towards voice-activated user interfaces to bring a whole new level of convenience to their customers. This offers users the ability to carry out a task hands-free and without looking at a device.
Fashion and retail companies can utilize sophisticated voiceover interfaces to provide users with a more personalized and highly efficient user experience as they would have someone to assist them. In fact, customers will have a personal store clerk with them to guide them along their digital shopping experience.
In conclusion, fashion eCommerce is a highly competitive arena to survive in, and apparel brands need to be open to experimenting with modern UI design trends. Retail businesses should be able to anticipate their users’ needs and ensure that they have the necessary tools to keep up with trends to provide the best user experience possible and achieve customer satisfaction. Adopting approaches like User-centric design and Mobile-first design can help you meet the current need of your customers. Similarly, incorporating voice-activated user interfaces and VR/AR technology in your eCommerce strategy can help you create more immersive, customized, and distinctive digital experiences. The need for this shift towards virtual and augmented reality will likely intensify in the future with the rise of Metaverse.
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