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The Client

Misfit is a clothing label inspired by ordinary yet unusual people's love of inclusion and unity. It celebrates people of all shapes, sizes, and colors and goes beyond the bounds of conventional representation of society.

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The Problem We Identified

Our client approached us with a simple and direct need: "I want to create something unique, memorable, and impactful”. Most major brands in Pakistan have the same one-size-fits-all approach and only run size-inclusive or body-positive campaigns once a year to jump on the bandwagon. From the brand name to the whole identity, the team at Magnetic saw the true potential behind a gap. This is where we saw a chance to make a statement.

The Solution We Proposed

We saw an opportunity to keep diversity at the center of this project and a core to the brand’s mission; using all messages, assets, and illustrations to reflect everything raw, real, and human about us all. Thus, the idea for the brand name, Misfit, was born. So, we began working closely with the client to develop the brand from the ground up. Creating a brand identity.

A company's essence is its brand. When done correctly, it strengthens a brand and earns the trust of its core audience and stakeholders.

We wanted to develop a community of people that care about the idea behind the label as much as they care about how they look with Misfit. As a result, we integrated this story into everything we produced for Misfit, from the name to the tone and style guide.

At Magnetic, we created a strategy, logo design, and identity materials to help launch the unique voice, reflecting the innovative approach of the brand. The Magnetic team was able to present the brand with a distinct identity that met the needs of its clientele.

Logo Design
& Communication

A logo is an essential component of any brand. It is the symbol your audience remembers you by. A logo is a component of the whole brand experience, which comprises every interaction with the user that differentiates one organization from another. We worked with Misfit to identify their three brand attributes as real, reliable, relatable. Misfit's brand story is incorporated throughout their identity — ensuring every brand element relates to their purpose. And this purpose is to inspire and celebrate its target customer through the creative journey the brand elements take them through.

Misfit’s logo features a smart and minimal design concept. The typography infuses the thread to visually symbolize fabric of the jeans.

From the logo design to Misfit's branding elements such as the tagline, tone, personality and packaging, everything embodies important brand traits, and harmonizes it together to present a unique experience for its customers.

Mockup design of Misifit website